Hit pause for a moment and consider how greatly we – people in the digital age – are indebted to typographers. Almost all of our visual communication is delivered using the products of their craft: newspapers, SMSes, instant messages, emails, web pages, signs, posters, billboards; the list of purposes is endless.
In these days where looping strokes have been replaced by keyboard clickety-clack, typographers define the style and tone of our missives. Would you like to be elegant, modern, childish or ... disturbed? Then you can choose between Garamond, Montag, Comic Sans, Zebraflesh, and a thousand more.
There's great power in a typeface, but what's always interested me more than the typeface is the designer behind it – why did they create the typeface? Where did their inspiration come from? How did they start?
Very interesting write-up here.
1 comment:
I do wish blogger had more options for fonts. I personally prefer the elegance of Baskerville (which I think is a Mac native font). That said, Times New Roman and Georgia are good stand-bys. Palatino too.
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